Got Milk’s spandex-clad wanna-be rock god White Gold makes a teary-eyed plea to help raise funds for California high school arts programs in a commercial that began running on American Idol last night. It features the winners of the California Milk Processor Board’s “Milkdonkulous Giveaway” contest.
Advertising, Adweek http://link.brightcove.com/services/link/bcpid1227613352http://www.brightcove.com/channel.jsp?channel=1126101268
“This battle isn’t over,” says the flamboyant pitchman as a single tear rolls down his cheek. The commercial, which opens with each student declaring he or she is White Gold in costumes mimicking the fictional musician’s attire, sums up the results of the contest with clips from a few of the 100 entries received. Viewers are directed to DonorsChoose.org/WhiteGold to donate funds to various school programs.