The complaints are all too familiar, but a new poll of client executives finds that agencies still aren’t proactive enough and need to make more of an effort to grasp the business challenges that clients face.

Asked to identify their top sources of frustration with agencies, the execs pointed to “more reactive than proactive” above all else, followed by “poor communication,” “not understanding our company’s business” and “insufficient creativity or originality.”

via Clients Say Shops Are Too ‘Reactive’.