As the economic downturn has dragged on, we’ve grown accustomed to hearing about consumers watching their pennies as they do their food shopping.

However, survey data released this month by Context Marketing, a strategic-marketing- communications firm, points to another behavior that has been taking hold: While an interest in “ethically produced” food used to be a niche preoccupation of food co-op habitues, it has become a mass-market phenomenon.

via ‘Ethical Eating’ Goes Mainstream.