Policing the Online Ad Market

The government may soon wield a great deal more power over the online advertising business, and that’s quickly spreading fear across the entire ecosystem, including publishers, ad networks, agencies and even their clients.

Rep. Rick Boucher (D-Va.) is set to introduce a consumer privacy bill over the next few weeks that will likely impact the entire $25 billion online ad market, according to sources.

via Policing the Online Ad Market.

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