Somewhere, Grimace is blinking his eyes, shedding a hairy, purple tear or two.
That’s because last week, a consumer watchdog group hit media pay dirt by demanding the retirement of Ronald McDonald. (Actually, for a group trying to deep-fry a clown, the organization bears the cartoonishly generic name of Corporate Accountability International. CAI? Sounds like a CIA cover.)
“Feel the Love” made sense on a number of levels, but first and foremost because of our proprietary Croslite technology — the soft, cushiony, foot-loving material in every pair of Crocs. This technology is what sets our shoes apart from any other in the casual footwear market. We make shoes that love you back, and people are passionate about our footwear because of this.
Advertising, Adweek http://link.brightcove.com/services/link/bcpid1227613352http://www.brightcove.com/channel.jsp?channel=1126101268
Microsoft-owned MSN is going after traditional brand dollars with a new magazine-like content site called Glo, a women’s lifestyle venue produced in conjunction with Hachette Filipacchi Media U.S and BermanBraun.
Home Depot’s recent shift of Hispanic market creative duties to a unit of longtime general market shop The Richards Group is a classic example of client business consolidation. But that fact alone doesn’t explain the pointed reaction from the Association of Hispanic Advertising Agencies.
The Apple iPad is now launched and even before the applause dies it will be confronted by a crowd of competitors: other PC makers moving in from one side and e-reader makers from the other.
The competition, we should hope, will be as spirited as in the early days of the personal computer; potentially, the implications of this new class of devices will be nearly as profound.
via Rewriting the Book.
A father at an aquarium reaches into the tank, carves out a block of water full of manta rays and fish and brings it home, placing it into a Samsung television set in his living room. When he and his family don 3-D glasses and settle onto the sofa, the sea life swims out of the TV toward them. “Ever wonder how amazing it would be to experience life in another dimension?” asks the voiceover.
When it comes to the much-hyped debut of the iPad, brands would be advised to channel their inner Donald Rumsfeld. The former Secretary of Defense in 2002 summed up the murky situation in Afghanistan by saying, “There are known unknowns. But there are also unknown unknowns. These are things we do not know we don’t know.”
Dr. Martens marks its 50th anniversary by melding its past with the present, rolling out a digital campaign centered on 10 modern covers of classic pop tunes spanning the diverse musical history of the brand.
The flurry of recent media announcements around mobile apps probably has you thinking this might be your easy marketing answer for 2010. Beware the hype, because beneath the excitement lies plenty of stats that show it’s still a plaything compared to text messaging, which continues to deliver impressive year-over-year growth across all demographic groups.
I’ve spent some time over the last couple of days at a large social media conference/exhibition (no, not that one … this was Social Media World Forum in London), and it’s hard not to conclude that there are some sharp dividing lines emerging in the way social media is being sold to executives.
via The Battle for the Soul of Social Media | The Big Money.
Do you want to play Splinter Cell: Conviction in the streets of Amsterdam? We do.
This is the first time a major game developer like Ubisoft uses Layar to launch a new title. With the Layar platform they have created a unique and engaging AR game. The objective is to introduce and promote the launch of the latest release of Spinter Cell for Xbox. Its a prime example of how the capabilities of the Layar platform and the reach of the Layar Browser can be used to create an engaging and fun experience to promote a multi million dollar game.
Learn about common Mac OS X keyboard shortcuts. A keyboard shortcut is a way to invoke a function in Mac OS X by pressing a combination of keys on your keyboard.To use a keyboard shortcut, or key combination, you press a modifier key with a character key. For example, pressing the Command key the key with a symbol and the “c” key at the same time copies whatever is currently selected text, graphics, and so forth into the Clipboard. This is also known as the Command-C key combination or keyboard shortcut.A modifier key is a part of many key combinations. A modifier key alters the way other keystrokes or mouse clicks are interpreted by Mac OS X. Modifier keys include: Command, Control, Option, Shift, Caps Lock, and on portable Macs the fn key.
I was having issues finding a good script for clickTags in AS3 so here are some I found:
//////////////////////////////////////
clickTag_bn.addEventListener(MouseEvent.CLICK, onMouseClick);
function onMouseClick(event:MouseEvent):void {
navigateToURL(new URLRequest(clickTag), “_blank”);
}
//////////////////////////////////////
or
//////////////////////////////////////
movieClipName.addEventListener(MouseEvent.MOUSE_UP, myclickTag);
function myclickTag(evt:MouseEvent):void {
var url:String = root.loaderInfo.parameters.clickTag;
var request:URLRequest = new URLRequest(url);
try {
navigateToURL(request, ‘_blank’);
} catch (e:Error) {
trace(“Error occurred!”); }
}
//////////////////////////////////////
Wheaton College 150th AnniversaryEducation, BrandingDesigned in celebration of the 150th anniversary of Wheaton’s 1860 founding, this multimedia site invites visitors to share stories and memories from college.www.designkitchen.comwww.wheaton.edu
Jason Uzarraga 