NikeFuel Missions Game

Give it up to Nike to implement their FuelBand into an interactive video game. Nike of course, is famous for the gamification of running amongst many other sports, and now they’ve released ‘NikeFuel Missions‘ to gamify every day human movement via the NikeFuel Missions video game, and it’s all powered through Nike’s new Fuel metric to make it competitive from person to person as you try to top the leader board.
You’ll play the game by earning NikeFuel points to help progress your character through the levels, and it works with specific timed challenges where you’ll have to head out and earn real-world Fuel points before syncing your device to help get your character to the next level… Very cool…

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