Relevance has a deadline. That’s why we’ve launched BrandLIVE™, a proprietary agency platform that creates relevance and value for brands every day. Combining social and content strategies with the agility of a news organization, it’s a real-time, brand relevance approach to participation and publishing.
BrandLIVE™ is both an agency model and technology suite, with a stable of 25 open and collaborative partners including BrandWatch, Topsy, and Skyword. You can learn more about it here, and get commentary from Colin Kinsella, along with BrandLIVE™ Managing Directors Anne-Marie Kline and John Robinson.
The three part process and client service model includes:
The Wire: The source for discovery
- Social listening, translation, and interpretation
- Trend analysis
- Real-time analytics
- Audience Design
- Brand Intelligence
- Content consumption and sharing
The BrandLIVE™ Newsroom: Ideas. Impact. In Real-Time.
- Proactive and reactive content and content strategies
- Dedicated, creatively-led teams
- Consolidated social engagement across all owned assets
The Multicast: Targeted publishing and distribution
- Feeds owned channels to drive earned media and identify amplification opportunities for paid
- Analytics that feed back to The Wire for real-time tracking, enabling real-time optimization
