Introducing BRANDLIVE: A new agency model and technology suite

Relevance has a deadline. That’s why we’ve launched BrandLIVE™, a proprietary agency platform that creates relevance and value for brands every day. Combining social and content strategies with the agility of a news organization, it’s a real-time, brand relevance approach to participation and publishing.

BrandLIVE™ is both an agency model and technology suite, with a stable of 25 open and collaborative partners including BrandWatch, Topsy, and Skyword. You can learn more about it here, and get commentary from Colin Kinsella, along with BrandLIVE™ Managing Directors Anne-Marie Kline and John Robinson.

The three part process and client service model includes:

The Wire: The source for discovery

  • Social listening, translation, and interpretation
  • Trend analysis
  • Real-time analytics
  • Audience Design
  • Brand Intelligence
  • Content consumption and sharing

The BrandLIVE™ Newsroom: Ideas. Impact. In Real-Time.

  • Proactive and reactive content and content strategies
  • Dedicated, creatively-led teams
  • Consolidated social engagement across all owned assets

The Multicast: Targeted publishing and distribution

  • Feeds owned channels to drive earned media and identify amplification opportunities for paid
  • Analytics that feed back to The Wire for real-time tracking, enabling real-time optimization
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