In this fun project we were asked to leverage Sprint’s involvement during the 2013 NASCAR Sprint Cup Series Award Ceremony to drive social engagement with avid race fans and enhance Sprint’s broadcast exposure during the ceremony. From that ask we decided to develop a Facebook experience which we will share custom videos that we have developed throughout the season and help drive them to a instant sweeps. Upon entering the user will encounter a FB gate which will ask them to first like the the MSC page and then click on the tab to then enter into the experience:
From that point the experience is then demonstrated within the following deck I developed for the program. You will see that we continued on to create a dramatic look-and-feel using the hard bold contrast within the imagery. We scattered around the Sprint yellow within secondary element to help keep this campaign on brand. Amongst the imagery we also utilized images of Miss Sprint Cup – we felt that their presence will help keep this campaign own-able to Sprint. As you can see we are now implementing the new Sprint font within this creative – a change you will see on all creative pieces moving forward. Stay tuned to this post as I will be sharing the learning and the analytics from this campaign.
- Senior Art Director – Jason Uzarraga
- Senior Copywriter – Marc Sherman