Citibank Double Cash Back “Seeing Double” Concept

Citibank Double Cash Direct Mailer

Citibank Double Cash Direct Mailer

Citibank is continuing their efforts in pushing their Double Cash Back Rewards program. So within this direct mail piece concept I took the approach of taking some inspiration from Roscharch mixed with and M.C. Escher. I wanted to play around with the idea of introducing an icon that was eye-catching while at the same time focusing on the number 2, which was a challenge given to us from the client and making the image interesting without being to abstract or confusing.

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