Citibank Double Cash Direct Mailer

Citibank is continuing their efforts in pushing their Double Cash Back Rewards program. So within this direct mail piece concept I took the approach of taking some inspiration from Roscharch mixed with and M.C. Escher. I wanted to play around with the idea of introducing an icon that was eye-catching while at the same time focusing on the number 2, which was a challenge given to us from the client and making the image interesting without being to abstract or confusing.