Author Archives: juzarraga

New Splinter Cell game launched using Layar

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Do you want to play Splinter Cell: Conviction in the streets of Amsterdam? We do.

This is the first time a major game developer like Ubisoft uses Layar to launch a new title. With the Layar platform they have created a unique and engaging AR game. The objective is to introduce and promote the launch of the latest release of Spinter Cell for Xbox. Its a prime example of how the capabilities of the Layar platform and the reach of the Layar Browser can be used to create an engaging and fun experience to promote a multi million dollar game.

via Blog – Augmented Reality Browser: Layar.

Mac OS X keyboard shortcuts

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Learn about common Mac OS X keyboard shortcuts. A keyboard shortcut is a way to invoke a function in Mac OS X by pressing a combination of keys on your keyboard.To use a keyboard shortcut, or key combination, you press a modifier key with a character key. For example, pressing the Command key the key with a symbol and the “c” key at the same time copies whatever is currently selected text, graphics, and so forth into the Clipboard. This is also known as the Command-C key combination or keyboard shortcut.A modifier key is a part of many key combinations. A modifier key alters the way other keystrokes or mouse clicks are interpreted by Mac OS X. Modifier keys include: Command, Control, Option, Shift, Caps Lock, and on portable Macs the fn key.

via Mac OS X keyboard shortcuts.

clickTag using ActionScript 3

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I was having issues finding a good script for clickTags in AS3 so here are some I found:

//////////////////////////////////////

clickTag_bn.addEventListener(MouseEvent.CLICK, onMouseClick);
function onMouseClick(event:MouseEvent):void {
navigateToURL(new URLRequest(clickTag), “_blank”);
}

//////////////////////////////////////

or

//////////////////////////////////////

movieClipName.addEventListener(MouseEvent.MOUSE_UP, myclickTag);

function myclickTag(evt:MouseEvent):void {
var url:String = root.loaderInfo.parameters.clickTag;
var request:URLRequest = new URLRequest(url);
try {
navigateToURL(request, ‘_blank’);
} catch (e:Error) {
trace(“Error occurred!”); }
}

//////////////////////////////////////

Pixelfumes Flash Blog: Active Blur Class V2 – Source Available

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Many of you have expressed interest in the original version of the Active Blur class I released. One of the questions was how to allow the object casting the Active Blur to resize and have the blur update as well. The new version of this class should fix that issue for you. The old class was not very dynamic either. I attempted to make the class easier to use. You can also have non-rectangular shapes (an “x” or “o” shaped item works just fine). Click here or the image below to open the example. Drag the window around and mess with it. Hope you enjoy it.

via Pixelfumes Flash Blog: Active Blur Class V2 – Source Available.

‘Watercooler’ Chats Spread to the Home

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Will social media revive appointment TV?

A number of network executives planning to expand social media program extensions next season hope the answer is yes.

Recent research indicates that viewers increasingly interact simultaneously with TV shows and social media platforms such as Facebook and Twitter to comment in real time on story lines, action and characters. Research also shows that viewers, enabled by technology, are increasingly using mobile devices to engage in real-time, at-home “watercooler” talk about programs as they air.

via ‘Watercooler’ Chats Spread to the Home.

Does Viral Pay?

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Last year, those Evian roller babies skated their way into the pages of the Guinness World Records as the most-viewed online advertisement in history, with what the company now claims is more than 100 million views.

But one achievement it did not pull off? A boost in U.S. sales. Evian lost market share as sales dropped 28 percent in each of the first two quarters, although it reduced those declines to 26 percent in the third quarter and 19 percent in the fourth, according to Beverage Digest. Continue reading →

IB Intros Web ‘Hover Ad’ Unit

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Internet Broadcasting, a company that provides local Web sites, content and advertising to several media companies, introduced a new Web ad unit called a “hover ad.”

Anchored to the bottom of the user’s browser, the ad remains visible as the user scrolls up and down a Web page. The reader can minimize the ad at any time, leaving a branded button at the bottom of the screen that can be expanded or closed.

Post-Newsweek Stations is one of the first of IB’s media partners to test the new ad format. Continue reading →

Researchers Look to a Mobile Future

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adweek/photos/stylus/132317-Mobile-Search.jpg

As marketers clamor for useful data, change is coming in the profession that supplies much of it. Released last week at an Advertising Research Foundation conference in New York, a survey of research professionals by GfK Custom Research North America reveals ways in which these people see marketing/advertising research evolving in this decade. Continue reading →

Search Marketing to Grow

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Search-engine marketing continues to grow, according to a survey released this month by the Search Engine Marketing Professional Organization (SEMPO) and Econsultancy, with money often being shifted from other kinds of marketing in order to fund it. But the survey’s respondents (professionals in this field) say measurement of return on investment continues to be the foremost challenge for search.

via Search Marketing to Grow.

Opinion: Print Is Dying … Really?

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At a time when magazines are everyone’s whipping boy, Graydon Carter offers evidence to the contrary. It’s not for nothing that he has the distinction of being the only editor to be named AdweekMedia’s editor of the year twice (1997, 2003), while Vanity Fair has been on the Hot List nine times. The Conde Nast monthly is widely regarded as one of the best magazines around. So we asked Carter: What does the future hold for magazines? Here’s his answer. Continue reading →

Magazine Hot List 2010: Web Site of the Year

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Growing up in the late ‘50s-early ‘60s in a small Oregon town, Chris Johns was transported to amazing places through the plethora of books and magazines he devoured when visiting his grandparents home. His favorite publication was National Geographic, with its distinctive yellow spine and trademark yellow portrait-frame cover, that inside teemed with brilliant color photography, foldout maps and fascinating tales from around the globe. “That magazine captured my imagination and took me to places, connected me to cultures, landscapes and environments that I never dreamed I would ever visit,” says Johns.

via Magazine Hot List 2010: Web Site of the Year.

How to Turn Your Web Traffic into Money with Awesome Landing Pages

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Part 1: 7 Tips for Landing Page Content that Sells

A landing page is basically any webpage where you are trying to send web traffic for a specific reason – such as buy, sign up, or find something of value. And we’re not talking about your home page here. We’re talking about a specific web page that you’ve developed which has specialized content – specialized content that goes hand in hand with whatever tool you used to drive the traffic to that landing page. Traffic-driving tools can include PPC (pay per click search marketing), banner ads, email links, and blog posts. Continue reading →

Social Media Boosts E-Mail Marketing

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In 2009, e-mail marketers started to get social, but 2010 will be the year social media makes e-mail marketing more powerful, according to eMarketer.

Social media is a partner, not a threat, to e-mail marketing because it provides new avenues for sharing and engaging customers and prospects.

Even though people are spending more time using social media, they are not abandoning e-mail. The two channels can help each other, offering the opportunity for marketers to create deeper connections.

Web Video Viewers OK With More Ads

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adweek/photos/stylus/79421-OnlineL.jpg

Hulu is leaving some serious money on the table.

While its parent companies NBC Universal, News Corp. and Disney wrestle with the possibility of imposing a subscription fee on Hulu to offset what they perceive as lost ad revenue from TV, they might be better off simply dialing up the number of ads that run on the site, according to comScore.

The Web researcher released new research today at the Advertising Research Foundation’s annual convention and expo in New York which found that people who watch TV shows on the Web are far more tolerant of ads than perhaps once thought, and would actually stand for more clutter. Specifically, comScore found that while sites like Hulu typically serve around four minutes of ads for every hour of content, users would be OK with six to seven minutes of ads.
Continue reading →