Jason Uzarraga

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Author Archives: juzarraga

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DIGITAS – The Dunkin’ Donuts Mobile Payment App

Posted on August 27, 2012 by juzarraga

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Digitas recently just launched a new mobile app for Dunkin’ Donuts – replicates most of the features that could be done on the Starbucks App, but with the option to change the look of your experience. Here is their PR … Continue reading →

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Posted in Current Events, Design and Development

Supervalu Value Transformation campaign 2012

Posted on July 12, 2012 by juzarraga

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Supervalu is lowering prices – specifically their Jewel-Osco banner. Our task was to create a clever campaign that convey that message to the AA consumer in a fun and eye-catching way. Within this digital piece I took a look outside … Continue reading →

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Posted in Banner Ads, Portfolio

Supervalu Fresh Concepts

Posted on June 28, 2012 by juzarraga

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Supervalu wanted to share the message to their consumers that their food was “FRESH” and I was tasked to do it utilizing the “vegetable people” – do you remember them? It was from their singing produce campaign, those guys kind … Continue reading →

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Posted in Banner Ads

Parking Douche

Posted on May 19, 2012 by juzarraga

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Wow this is hilarious, they should bring this to the US. The only negative thing about this is the “Forced Sharing” element – user experience-wise this is not acceptable. I wonder if the actual car appears in the banner as … Continue reading →

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Posted in Industry Insights

Concept: Accelerate with Google

Posted on May 18, 2012 by juzarraga

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Google tasked me to come up with a new display ad campaign that targeted small businesses in introducing their product called “Accelerate.” This is just a sample of “one” of the concepts that was presented in which we chose to … Continue reading →

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Posted in Banner Ads

Real cost of Social Media

Posted on April 20, 2012 by juzarraga

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If you looked at the total costs and compared it to what P&G was spending before – no wonder why CEO Robert McDonald went this route. Apologies go out to those who were laid off. These stats, which have been … Continue reading →

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Posted in Uncategorized Tagged business, ceo robert, marketing, robert mcdonald, social media, technology

Gotta love infographics – Fortune 500 Social Media Stats

Posted on April 20, 2012 by juzarraga

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What social media sites are popular with the Fortune 500 companies? Here’s a nice infographic from Go-Gulf.com that shows some key social media statistics for the big corporate players. A few key points: Only 23% have a corporate blog 58% … Continue reading →

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Posted in Industry Insights

New Technology: Google Vision

Posted on April 5, 2012 by juzarraga

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This is some crazy stuff, but if you think about it – if this technology comes into fruition can you see the possibilities of digital marketing? Banner ads in every street corner.

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Posted in Design and Development, Industry Insights

Inspiration day by kotex

Posted on March 30, 2012 by juzarraga

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First brand campaign ever to jump onto Pinterest?… Kotex! Had to be a feminine product to utilize a platform where women out-number the men 60/40. Its all about self expression.

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Posted in Current Events

Explore Your Dual World – Human Face Video Mapping

Posted on March 30, 2012 by juzarraga

1

Ok this is just too cool. You gotta check this out. “Explore Your Dual World” launched as a way to be a little different for a new Samsung phone that supports dual sim cards. I can’t tell if this is … Continue reading →

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Posted in Current Events

The Kids Are Online 7 percent of tots 4 and under already have their own Facebook pages

Posted on March 29, 2012 by juzarraga

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They have infographics about anything. Check this one out.

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Posted in Industry Insights

The Magnificent 7 – Seven best ways to promote yourself for FREE.

Posted on March 29, 2012 by juzarraga

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Looking for endless free promotion of your small business? These 7 steps may take a few hours, but what’s it worth in terms of reach and free promotion? Invaluable. The only cost is your time. The Return On Investment is … Continue reading →

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Posted in Industry Insights

Red Hot Chili Peppers: Interactive Music Video

Posted on February 14, 2012 by juzarraga

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Download App here: http://download.wbr.com/rhcp/ivideo/rhcp-widget.swf The Red Hot Chili Peppers just took their latest music video to the next level by releasing the interactive gem above. The video incorporates a click-and-drag feature that allows viewers to explore different scenes in a … Continue reading →

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Posted in Current Events

Nike: The Film Room Case Study

Posted on February 14, 2012 by juzarraga

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This is the Nike Film Room, an interactive experience that is part green screen, part basketball court helping to teach kids how to play ball like the pros. Kids watch pro basketball players produce signature moves on the court and … Continue reading →

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Posted in Current Events

Domino’s Think Oven

Posted on February 14, 2012 by juzarraga

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Domino’s have just launched the “Think Oven“, an innovation/idea sourcing app on Facebook, created to formalise a process for the brands millions of fans, while rewarding them for great ideas in the process. Fans can participate in two ways, by … Continue reading →

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Posted in Current Events

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