Search engine optimization (SEO) is more difficult than rocket science. Becoming a Jedi-level SEO master requires years of practice for most mere mortals, and like a Jedi, if one falls out of practice, one’s skills quickly wane.
This is not a static science. Search algorithms change constantly, and as they are carefully protected secrets, one can never know what those designing the search engines are really doing under the hood. Continue reading
Facebook on Tuesday announced that it has decided to adopt a revised privacy policy designed to be more accessible and easier to understand.
The social network had just completed a weeklong comment period for the new revision and, though “a lot of people participated,” less than 7,000 members commented. According to Facebook’s rules, this meant that a vote was unnecessary, Michael Richter, Facebook deputy general counsel, wrote in a company blog.
Overall, members supported the proposed changes, including the simplification of the language used to describe the policy and the document’s new structure, Richter said. Continue reading
Companies like HubSpot, Constant Contact, Unica, Omniture, etc will demonstrate that a company without marketing software is a company without a future. The software the marketing department uses will become more important than the creative agency they use. Software will be as critical for marketing as it is for accounting.
The average mid sized company spends a decent amount of money on pay per click advertising each month. The average mid sized company doesn’t blog and doesn’t actively improve their organic search rankings effectively. It’s always easier to spend money than it is to spend time and resources. It’s especially easy to spend money when it’s very obvious what the return is. With PPC ads, you put money in, pick keywords, put up some landing pages (hopefully). Continue reading
In 2008, If I had a penny for every time a business owner told me they paid their webmaster to do SEO for them or they hired someone to do SEO for them for $500/month, I would be on a beach somewhere right now: officially retired. In 2008, a good SEO consultant cost several thousand dollars a month. To maintain these prices, SEO consultants will need to expand their offerings to include content creation services. The only way to make SEO a consistent lead generation tool is to consistently create content. Continue reading
Jason Uzarraga 