In 2008, If I had a penny for every time a business owner told me they paid their webmaster to do SEO for them or they hired someone to do SEO for them for $500/month, I would be on a beach somewhere right now: officially retired. In 2008, a good SEO consultant cost several thousand dollars a month. To maintain these prices, SEO consultants will need to expand their offerings to include content creation services. The only way to make SEO a consistent lead generation tool is to consistently create content. SEO consultants won’t just be fixing SEO mistakes, picking keywords and doing On Page SEO, anymore. They’ll be delivering an ROI within 3 months by creating content and link building at the 12th grade level. A good SEO consultant will generate leads. Not just polish the deck chairs.