As their first dip into the Super Bowl advertising market, Boost Mobile is bringing back the “Super Bowl Shuffle.” The campaign lives across digital and broadcast, with a 30 second spot and banner campaign all pushing to BoostMobile/Shuffle to check out the video, discover downloads and watch behind-the-scenes footage of the original video. Templar supported the team over at 180 LA in creating the countdown and headband style of ad units that went live last week. The banners feature McMahon, one of the original members of the Bears Shuffle team members from 1985.

Be Sure to Check out the site that launches Super Bowl Sunday.