Working with AMV/BBDO London, Transistor created a journey through the mind of a child for Sing Up. Their imagination runs wild, passing a myriad of weird and wonderful characters and scenarios. A song introduces the idea of math, and the numbers fill the child’s mind. The design reflects the various reference points of childhood. Real objects interact with the imagined, and the line between each constantly evolves. The hundreds of characters, built in CG to create the necessary depth, were all designed in house using various visual techniques.
