Lexus has introduced a new campaign that showcases its hybrid vehicle line and reminds customers of the company’s five-year history of putting hybrids on the road.
One TV commercial tells viewers that when Lexus built its first hybrid in 2004, YouTube didn’t exist and Facebook was still run out of a dorm room. On screen, the nameplate’s hybrid cars form the shape of a computer cursor, a gas nozzle, a landline telephone and the lowercase letter “H.”
