Turner has launched its own sports application for the iPhone. In a sign of the times, the offering is skewed toward the social networking crowd.
The company today released SportsNow, a free app aimed at providing fans with news and live scores across multiple sports — including sports that are not covered by Turner’s networks, like NCAA Men’s Basketball and the National Hockey League. To date, Turner has focused on managing applications for leagues that it already partners with on the Web, such as the National Basketball Association.
Jason Uzarraga 