Digital Ad Revenue to Rocket for Local Media

The growth of digital advertising revenue for local TV and radio will outpace overall ad spending for those media between 2009 and 2014, according to a BIA/Kelsey study released yesterday.

Digital revenue from mobile and Web platforms will grow at a 17.8 percent compound annual rate to $2 billion compared to total ad revenue, which will grow 2.8 percent to $34.3 billion.

via Digital Ad Revenue to Rocket for Local Media.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s