Wendy’s is attempting to insinuate itself into this year’s NCAA men’s basketball tournament with a social media push designed to create real-life parties.

The fast feeder has worked with The Kaplan Thaler Group for Facebook- and Twitter-based promos dangling gift cards for boneless wings to consumers who organize viewing parties using the social networks. The Facebook effort gives away $50 gift cards to 100 such consumers at random.

via Wendy’s Floods NCAA Social Media Zone.