R is For Resource

Using the newly established concept for REALTOR® I was tasked with the goal of developing a print ad that spoke to the Realtors® themselves. The objective of this print ad is to showcase the fact that the National Association of Realtors® provides marketing tools for their realtors to use for themselves to further their success within the real-estate industry.

The print ad I developed here, simply highlights the R logo populated with a few of the marketing tools that NAR provides. This was a simple way to have some fun with the R logo while displaying the tools in a fun and interesting way. The print ad was built on top of their new concept of using a soft gradient in the background, this definitely adds a more inviting look-and-feel to the industry of real-estate.