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Last year I made about 30 predictions on Web trends for 2009. Many of them came true, others, of course, did not. Still even in those cases the ideas from the Web trends list were useful. Even those trends that disappeared from the radar or haven’t got main stream yet should be watched closely as they might pop up again sooner or later.
So I decided to make a new Web trends list, this time for 2010.
With a new year on the horizon, it’s time to pack away the old, worn web designs and prepare for the brave, new face of tomorrow. Although trends don’t start and stop on January 1st, there is a definite shift from what we craved at the beginning of the year to what we are seeking tutorials for at the end of the year. Most of the time, this shift is subtle. It’s a perfection or re-interpretation of a currently hot trend. Trends help us evolve as designers. As we master the skills of design aesthetic, we continue to push forward to what’s next or what needs to be fully discovered.
Webtrends Analytics for FacebookWebtrends Analytics for FacebookThis morning we announced a totally revolutionary Facebook tool that uses Analytics 9 to peer inside Facebook to make comprehensive measurement of social media marketing efforts on the world’s most visited Internet site!
With Webtrends’ Facebook tracking, marketers can now view detailed Facebook engagement data alongside the other digital marketing investments that can be tracked in Analytics 9. Combined with built-in RSS overlay capabilities, the impact of promotional efforts in every channel is easily discoverable. This makes Analytics 9 the most complete measurement of Facebook available.
via Revolutionary New Facebook Tab Measurement from Webtrends | Official Webtrends Company Blog.
Along with the news of joining the Aarra roster, SilkTricky is also releasing their latest “transmedia” interactive experience called Bank Run.
Bank Run is the combination of a unique online interactive experience plus iPhone game.
There are two parts to Bank Run.
via SilkTricky : Bank Run iPhone Game + Interactive Movie | Aarra : Interactive.
We are very excited to announce that SilkTricky has signed with Aarra for U.S. interactive representation.
SilkTricky is a Portland, Oregon based agency specializing in Enteractivity: that sweet spot where interactive and entertainment meet. Their focus is integrated production, combining motion, live-action, flash, interactive design and development.
Those are not just idle words. They back it up with original productions like Bank Run, which is an iPhone game that is integrated with an interactive movie to form a whole new level of enteractivity. Bank Run was written, shot, designed and produced in-house. Prior to Bank Run, SilkTricky, wrote, directed and produced The Outbreak, a choose-your-own-adventure interactive horror film.
The company is guided by Lynn Lund, EP; Chris Lund, ECD; and Noah Costello, Interactive Director. They’ve worked with a myriad list of brands such as Nike, Old Spice, Coca-Cola, Lexus, New Castle, and Red Bull.
If Noah and Chris sound familiar, they should. They were the co-founders of Mindflood, which was the wildly successful interactive design company of yesteryear. The team shut down Mindflood in 2007 to pursue personal projects.
You can check out all the work via their site here and I’m sure you’ll be hearing more about them in coming months.
The Martin Agency has landed creative duties on Johnson & Johnson’s Tylenol after a review, ending Deutsch’s six-plus years on the brand, sources said.
Tylenol’s major media spending totaled $145 million last year, according to Nielsen. That figure does not include online spending.
Mothers control the majority of all household spending, and they are increasingly exercising their spending power online. Plus, moms want to do business with retailers that are respectful and responsive to their needs and concerns.
Retailers that understand this meet mothers on social networks and talk honestly with them about a variety of topics, including the safety and health aspects of their products, according to eMarketer.
The Web is ideal for browsing and buying books and electronics, but for personal items like clothing that shoppers prefer to try on, it has its limitations.
Fashion search engine Like.com aims to address those shortcomings with Couturious.com. While other sites let shoppers assemble outfits, Couturious’ founder said the new venue simulates the dressing-room experience. For example, using Like.com’s homegrown technology, users can tuck in or unbutton a shirt on a 3-D model.
Yahoo and Twitter have inked a deal to have Twitter’s real-time updates embedded throughout the Yahoo portal, with feeds appearing on several Yahoo properties.
The agreement follows Twitter’s deals with Microsoft and Google to integrate tweets into their search engines. The Yahoo deal covers search but goes further to include embedding status updates in Yahoo verticals, including sports, news, entertainment and finance. Users visiting those pages will be able to update Twitter with their comments, see what others on Twitter are saying about the stories and even monitor comments being made in their networks.
Got Milk’s spandex-clad wanna-be rock god White Gold makes a teary-eyed plea to help raise funds for California high school arts programs in a commercial that began running on American Idol last night. It features the winners of the California Milk Processor Board’s “Milkdonkulous Giveaway” contest.
Advertising, Adweek http://link.brightcove.com/services/link/bcpid1227613352http://www.brightcove.com/channel.jsp?channel=1126101268
“This battle isn’t over,” says the flamboyant pitchman as a single tear rolls down his cheek. The commercial, which opens with each student declaring he or she is White Gold in costumes mimicking the fictional musician’s attire, sums up the results of the contest with clips from a few of the 100 entries received. Viewers are directed to DonorsChoose.org/WhiteGold to donate funds to various school programs.
The road to hell is paved with good intentions. Take, for example, the marketing of Electronic Arts’s blockbuster new video game, Dante’s Inferno. Last year, the company set about trying to educate the public not only about the game but about a 14th-century literary classic and the very nature of human morality. What ensued was one of the most complex campaigns in video-game history, one that got EA burned for fakery and sexism, and then—thanks to a bold change of direction—lauded for intellect and creativity. It’s also a case study in surprising frugality, with a $200,000 guerrilla budget that yielded 47 million impressions of coverage. Today, AdFreak walks you through the nine circles of hell with the man who led the innovative and controversial marketing campaign for Dante’s Inferno. So, put on your asbestos gloves and get ready to descend into damnation.
To Hell and Back: EA’s Guerrilla Marketing Campaign for ‘Dante’s Inferno’.
We have renamed Google Ad Planner to DoubleClick Ad Planner. Next time you log on, you will notice our new logo. You can continue to use Ad Planner whether or not you are a DoubleClick customer. The product remains free and open for everyone.
Google’s DoubleClick products enable the end-to-end planning, buying, serving and measurement of display ads across the web. We’re committed to making this entire process easier and more effective for our users. Since Ad Planner’s media research and planning tools are a significant part of these efforts, we’ve brought it under the DoubleClick brand. We’ll continue to dedicate the same Google and DoubleClick engineering and product resources to the newly renamed DoubleClick Ad Planner. Only the name is changing!
As always, you can visit Ad Planner at www.google.com/adplanner.
MySpace has quietly begun testing a new “In-Stream” ad unit that appears directly within a user’s personal “stream” of friend activities and status updates.
The new placement debuted on Feb. 10, with Coke offering fans a free download of the Selena Gomez song “Naturally.” Later that week, Procter & Gamble used the In-Stream ad to offer samples to women of Scope Outlast mouthwash and a free Crest Extra White Plus Scope Outlast Toothpaste.
Thanks to more places offering Wi-Fi for free, usage grew 8.2 percent in the fourth quarter compared to Q3, according to JiWire, a company that operates a Wi-Fi ad network designed to help local marketers reach prospects.
Usage was strongest in airports, up 26 percent, followed by cafes, up 22.9 percent. The number of Wi-Fi spots in the U.S. grew to 69,786 in Q4, up 2.9 percent over the previous quarter.
Fortune 500 companies got into the Twittering act in a big way last year, according to a study released by the Society for New Communications Research.
Thirty-five percent of Fortune 500 corporations had an active Twitter account as of last year (i.e., one with a post within the past 30 days), according to the study. Among the top 100 companies on the roster, 47 percent had a Twitter account. Twenty-two percent of all Fortune 500 companies had a “public-facing corporate blog,” and more than eight in 10 of those linked directly to a corporate Twitter account.
Jason Uzarraga 