The best storytellers in marketing know that the right blend of emotion and logic can inspire action — and drive results.
One of the most infamous creative directions I would hear from clients is the fact that they don’t want their users to scroll – what the H-E-Double Hockey stick – then they have the audacity to go ahead and give … Continue reading
Here is a great idea from the students at Miami Ad School, this time for the Salvation Army. Imagine if you could donate your old iPhone Apps that you no longer use, and have their value donated directly back to … Continue reading
Digitas recently just launched a new mobile app for Dunkin’ Donuts – replicates most of the features that could be done on the Starbucks App, but with the option to change the look of your experience. Here is their PR … Continue reading
If you hadn’t already notice, I changed up my blog design to a new one called “Forever,” its by a group of designers called Automattic. Pretty simple design, light and simple, that is what I look for. Has a lot … Continue reading
In the initial concepting and strategy of this site the idea of “mobility” was key. Though I am a large flash advocate – that is basically how I started my career in this industry – there is much more than … Continue reading
Although McDonald’s pulled the plug on its big smoothie giveaway it still has this new SpinArt site to celebrate the launch of its new blended fruit drink line. The online Spirograph game aims to show the “real art” to making a smoothie and invites visitors to make circular creations at varying degrees and speeds of splattering and spraying.
via McDonald’s: Spin Art – Interactive (image) – Creativity Online.
If you can take your mind back 12 months to Cannes 2009 you’ll remember Coke’s Interactive Vending Machine won a Gold Lion, and in 2010 this time it was Unilever with their Streets “Share Happy” ice cream vending machine on show, but this time for the guests at Cannes and not actually in the awards ceremony. Continue reading
This is probably the coolest vending machine you’ve ever seen! The new Coca-Cola Interactive vending machine won a Gold Cannes Lion in 2009 and will be rolled out across the globe over the next 12 months. Coke say they are moving their vending machines from generic product selection to experiential marketing experiences for every consumer.
The new Coca-Cola Interactive vending machine gives you a full touch screen experience with great content while ordering custom coke bottles in full HD. Very very cool. Continue reading
With a new year on the horizon, it’s time to pack away the old, worn web designs and prepare for the brave, new face of tomorrow. Although trends don’t start and stop on January 1st, there is a definite shift from what we craved at the beginning of the year to what we are seeking tutorials for at the end of the year. Most of the time, this shift is subtle. It’s a perfection or re-interpretation of a currently hot trend. Trends help us evolve as designers. As we master the skills of design aesthetic, we continue to push forward to what’s next or what needs to be fully discovered.

The Web is ideal for browsing and buying books and electronics, but for personal items like clothing that shoppers prefer to try on, it has its limitations.
Fashion search engine Like.com aims to address those shortcomings with Couturious.com. While other sites let shoppers assemble outfits, Couturious’ founder said the new venue simulates the dressing-room experience. For example, using Like.com’s homegrown technology, users can tuck in or unbutton a shirt on a 3-D model.
The current state of print media has inevitably opened up a wave of potential conceptual solutions. Back in December, a concept courtesy of Bonnier and their Mag+ prototype offered a glimpse into what the future may hold. Fast forward a few months later, massive software company Adobe has outlined some of their own ideas in a video. Aligning themselves with WIRED magazine, the two aim to potentially solve and update the current format for print magazines. The project keeps fully in mind the necessary and sound business plan needed to gain traction amongst advertisers all while maintaining positive experiences for readers.