Check this out. Found it interesting, I knew most of this stuff was coming down the pipeline but I didn’t expect him to say QR Codes are dead in 2011. May be true, because I always found it a pain to work with those things, cool to have and do… but what is the actual number of people using them?

A brands website has been the single biggest ”online” focus for 99% of businesses over the last 10 years apart from banner campaigns and microsites here and there, but with the evolution of social media growing at unheard of rates (Twitter is up over 3500% alone this year, while Facebook increased over 700% to finally overtake MySpace and then turned them to dust!) businesses really need to think about what’s happening to their website traffic…

via Losing To The Social Web: Visualized | Digital Buzz Blog.

By now you would have heard that Volkswagen’s “The Fun Theory” won the Cannes Cyber Grand Prix for a digitally led integrated campaign, it won along side Nike’s “Chalk Bot” who took out the award for the other digital solutions / digital channels category in the Cyber section. Continue reading →

Gaming has come of age. Joystick-obsessed guys who once hunkered down in basements for hours and dominated the medium now have guests. Women and kids are latching onto smartphones and other devices to play. Whether families — armed with Wii remote controls-bond bowling the night away or consumers on the go play  individual or social networking games, the medium is reaching new audiences and heights. Marketers are tapping into the zeitgeist that people like to play and that their lives are more fun when a little competition is involved. Read Full Article

Life can at times seem little more than a pastiche of mundane moments, stitched together and mostly forgotten. Many people spice things up by making a game of their daily tasks, whether it’s eating out at a restaurant, taking a shower or walking to the corner store. The combination of digital tracking technology that collects huge amounts of data with social media platforms for broadcasting minutiae has spawned a cottage industry of applications that promise a dizzying array of options for tracking and comparing daily activities. These applications, if widely adopted, could hold the key for marketers looking for new ways to  influence consumer behavior.

Will tracking consumer behavior generate sales? more »

Social media played a key role in helping Mountain Dew select and tout its newly launched White Out flavor. What’s more, the initiative significantly increased the brand’s presence on high-visibility platforms like Facebook and strengthened its long-term consumer engagement.

via Q&A: Mountain Dew’s Brett O’Brien.