We are very excited to announce that SilkTricky has signed with Aarra for U.S. interactive representation.

SilkTricky is a Portland, Oregon based agency specializing in Enteractivity: that sweet spot where interactive and entertainment meet. Their focus is integrated production, combining motion, live-action, flash, interactive design and development.

Those are not just idle words. They back it up with original productions like Bank Run, which is an iPhone game that is integrated with an interactive movie to form a whole new level of enteractivity. Bank Run was written, shot, designed and produced in-house. Prior to Bank Run, SilkTricky, wrote, directed and produced The Outbreak, a choose-your-own-adventure interactive horror film.

The company is guided by Lynn Lund, EP; Chris Lund, ECD; and Noah Costello, Interactive Director. They’ve worked with a myriad list of brands such as Nike, Old Spice, Coca-Cola, Lexus, New Castle, and Red Bull.

If Noah and Chris sound familiar, they should. They were the co-founders of Mindflood, which was the wildly successful interactive design company of yesteryear. The team shut down Mindflood in 2007 to pursue personal projects.

You can check out all the work via their site here and I’m sure you’ll be hearing more about them in coming months.

via SilkTricky signs with Aarra | Aarra : Interactive.

The Martin Agency has landed creative duties on Johnson & Johnson’s Tylenol after a review, ending Deutsch’s six-plus years on the brand, sources said.

Tylenol’s major media spending totaled $145 million last year, according to Nielsen. That figure does not include online spending.

Tylenol Moves Creative to Martin Agency.

Yahoo and Twitter have inked a deal to have Twitter’s real-time updates embedded throughout the Yahoo portal, with feeds appearing on several Yahoo properties.

The agreement follows Twitter’s deals with Microsoft and Google to integrate tweets into their search engines. The Yahoo deal covers search but goes further to include embedding status updates in Yahoo verticals, including sports, news, entertainment and finance. Users visiting those pages will be able to update Twitter with their comments, see what others on Twitter are saying about the stories and even monitor comments being made in their networks.

via Yahoo Links With Twitter.

Got Milk’s spandex-clad wanna-be rock god White Gold makes a teary-eyed plea to help raise funds for California high school arts programs in a commercial that began running on American Idol last night. It features the winners of the California Milk Processor Board’s “Milkdonkulous Giveaway” contest.

Advertising, Adweek http://link.brightcove.com/services/link/bcpid1227613352http://www.brightcove.com/channel.jsp?channel=1126101268

“This battle isn’t over,” says the flamboyant pitchman as a single tear rolls down his cheek. The commercial, which opens with each student declaring he or she is White Gold in costumes mimicking the fictional musician’s attire, sums up the results of the contest with clips from a few of the 100 entries received. Viewers are directed to DonorsChoose.org/WhiteGold to donate funds to various school programs.

Got Milk’s White Gold Goes Back to School.

We have renamed Google Ad Planner to DoubleClick Ad Planner. Next time you log on, you will notice our new logo. You can continue to use Ad Planner whether or not you are a DoubleClick customer. The product remains free and open for everyone.

Google’s DoubleClick products enable the end-to-end planning, buying, serving and measurement of display ads across the web. We’re committed to making this entire process easier and more effective for our users. Since Ad Planner’s media research and planning tools are a significant part of these efforts, we’ve brought it under the DoubleClick brand. We’ll continue to dedicate the same Google and DoubleClick engineering and product resources to the newly renamed DoubleClick Ad Planner. Only the name is changing!

As always, you can visit Ad Planner at www.google.com/adplanner.

MySpace has quietly begun testing a new “In-Stream” ad unit that appears directly within a user’s personal “stream” of friend activities and status updates.

The new placement debuted on Feb. 10, with Coke offering fans a free download of the Selena Gomez song “Naturally.” Later that week, Procter & Gamble used the In-Stream ad to offer samples to women of Scope Outlast mouthwash and a free Crest Extra White Plus Scope Outlast Toothpaste.

via MySpace Puts Ads ‘In Stream’.

Thanks to more places offering Wi-Fi for free, usage grew 8.2 percent in the fourth quarter compared to Q3, according to JiWire, a company that operates a Wi-Fi ad network designed to help local marketers reach prospects.

Usage was strongest in airports, up 26 percent, followed by cafes, up 22.9 percent. The number of Wi-Fi spots in the U.S. grew to 69,786 in Q4, up 2.9 percent over the previous quarter.

via Wi-Fi Usage on the Rise.

Fortune 500 companies got into the Twittering act in a big way last year, according to a study released by the Society for New Communications Research.

Thirty-five percent of Fortune 500 corporations had an active Twitter account as of last year (i.e., one with a post within the past 30 days), according to the study. Among the top 100 companies on the roster, 47 percent had a Twitter account. Twenty-two percent of all Fortune 500 companies had a “public-facing corporate blog,” and more than eight in 10 of those linked directly to a corporate Twitter account.

via Big Biz Embracing Twitter.