Producer Mark Burnett and Video In My Backyard (Vimby) have formed a partnership to develop branded content in the digital space.
The new co-venture, as yet unnamed, will work with media companies and advertisers to implement “cost-effective branded solutions” that will be geared toward targeted demographic groups such as mothers, millennials, the environmentally conscious and health/wellness aficionados, among others.
Domino’s Pizza is going to great lengths to promote its reformulated recipe. The chain this week kicked off the next phase of its “Oh yes we did” campaign, and it’s asking consumers to help spread the word.
“We’re really confident that if people will try our new pizza, they will like it, and they’ll even recommend it to their friends,” said Domino’s CMO Russell Weiner.
Apple CEO Steve Jobs once famously said mobile advertising “sucks.” Now, he’s out to change that with the introduction of an ad network called iAd.
Apple, which bought mobile ad network Quattro Wireless for $250 million in January, plans to offer iAd to application developers. The ads will differ from many standard mobile banners because tapping on them won’t cause users to leave the applications. Instead, brands can provide various interactive elements in displays that pop up over the application pages.
The media recession is over — at least for Google.
The Web giant plans to hire over 500 staffers, according to officials, as it looks to continue its momentum in the search business while deepening its strength in burgeoning segments like display advertising, mobile and video.
Rumors began swirling around the iPad, long before its official late-February announcement. Since that time, the world has basically divided into two camps: those who think the new tablet will change the world, and those who believe it’s little more than an oversized iPhone.
Somewhere, Grimace is blinking his eyes, shedding a hairy, purple tear or two.
That’s because last week, a consumer watchdog group hit media pay dirt by demanding the retirement of Ronald McDonald. (Actually, for a group trying to deep-fry a clown, the organization bears the cartoonishly generic name of Corporate Accountability International. CAI? Sounds like a CIA cover.)
“Feel the Love” made sense on a number of levels, but first and foremost because of our proprietary Croslite technology — the soft, cushiony, foot-loving material in every pair of Crocs. This technology is what sets our shoes apart from any other in the casual footwear market. We make shoes that love you back, and people are passionate about our footwear because of this.
Advertising, Adweek http://link.brightcove.com/services/link/bcpid1227613352http://www.brightcove.com/channel.jsp?channel=1126101268
Microsoft-owned MSN is going after traditional brand dollars with a new magazine-like content site called Glo, a women’s lifestyle venue produced in conjunction with Hachette Filipacchi Media U.S and BermanBraun.
Home Depot’s recent shift of Hispanic market creative duties to a unit of longtime general market shop The Richards Group is a classic example of client business consolidation. But that fact alone doesn’t explain the pointed reaction from the Association of Hispanic Advertising Agencies.
The Apple iPad is now launched and even before the applause dies it will be confronted by a crowd of competitors: other PC makers moving in from one side and e-reader makers from the other.
The competition, we should hope, will be as spirited as in the early days of the personal computer; potentially, the implications of this new class of devices will be nearly as profound.
via Rewriting the Book.
A father at an aquarium reaches into the tank, carves out a block of water full of manta rays and fish and brings it home, placing it into a Samsung television set in his living room. When he and his family don 3-D glasses and settle onto the sofa, the sea life swims out of the TV toward them. “Ever wonder how amazing it would be to experience life in another dimension?” asks the voiceover.
When it comes to the much-hyped debut of the iPad, brands would be advised to channel their inner Donald Rumsfeld. The former Secretary of Defense in 2002 summed up the murky situation in Afghanistan by saying, “There are known unknowns. But there are also unknown unknowns. These are things we do not know we don’t know.”
Dr. Martens marks its 50th anniversary by melding its past with the present, rolling out a digital campaign centered on 10 modern covers of classic pop tunes spanning the diverse musical history of the brand.
The flurry of recent media announcements around mobile apps probably has you thinking this might be your easy marketing answer for 2010. Beware the hype, because beneath the excitement lies plenty of stats that show it’s still a plaything compared to text messaging, which continues to deliver impressive year-over-year growth across all demographic groups.
I’ve spent some time over the last couple of days at a large social media conference/exhibition (no, not that one … this was Social Media World Forum in London), and it’s hard not to conclude that there are some sharp dividing lines emerging in the way social media is being sold to executives.
via The Battle for the Soul of Social Media | The Big Money.
Jason Uzarraga 