Alone time, originally uploaded by juzarraga.
Alone time
Author Archives: juzarraga
Sprint X NBA Campaign – #BKD4ADAY – (“Be Kevin Durant For a Day”)
A couple months back Digitas Chicago was tasked with the challenge of bringing NBA and Sprint into the forefront of social media – Twitter to be exact – to help push the awareness of this exciting relationship. Our team went … Continue reading
Next In Line: 10 Standout Agencies
Digitas came in second place! this is an article written by AdAge. Our annual group of 10 stellar agencies that were just shy of making the A-List, but impressed us with smart, innovative work that’s boosting clients’ business, for being … Continue reading
Disruptions: Design Rivals Technology in Importance
By NICK BILTON
Last year, at Apple’s event to announce the iPad Mini, I was wandering around the gadget petting zoo the company sets up after each product unveiling. As I turned a corner, I bumped into Timothy D. Cook, Apple’s chief executive, who immediately wanted to show me something. Continue reading
Introducing BRANDLIVE: A new agency model and technology suite
Relevance has a deadline. That’s why we’ve launched BrandLIVE™, a proprietary agency platform that creates relevance and value for brands every day. Combining social and content strategies with the agility of a news organization, it’s a real-time, brand relevance approach … Continue reading
NikeFuel Missions Game
Give it up to Nike to implement their FuelBand into an interactive video game. Nike of course, is famous for the gamification of running amongst many other sports, and now they’ve released ‘NikeFuel Missions‘ to gamify every day human movement … Continue reading
Sound Bottle – Remixing Everything
This is pretty cool. Sort of like the Toyota project where they take natural ambient sounds and create music this one is shaped likes a bottle and can remix at any given time. Just take off the cap to start … Continue reading
First Facebook Poke Campaign – Delta Lingerie
This is interesting a one-time only ad – once seen you cannot share, you cannot watch again, you cannot save. What are your thoughts on this?
Website Misconceptions: Users Should Not Scroll
One of the most infamous creative directions I would hear from clients is the fact that they don’t want their users to scroll – what the H-E-Double Hockey stick – then they have the audacity to go ahead and give … Continue reading
SPRINT X NBA Homepage Pushdown
Featured on the homepage of Sprint.com on Christmas Eve was the Sprint X NBA Homepage Pushdown execution I designed. Because of time and resources I had to peel back on the interactivity that one could have on an execution like … Continue reading
Red Bull Kluge: Ultimate Athlete Dominos
This format isn’t exactly new, but you’ve also probably never seen quite a line up like this all in one piece of content… Red Bull Kluge is the next installment of ‘Athlete Machines’ meet domino challenges featuring a host of … Continue reading
CONCEPT: The Apple Donation Box App
Here is a great idea from the students at Miami Ad School, this time for the Salvation Army. Imagine if you could donate your old iPhone Apps that you no longer use, and have their value donated directly back to … Continue reading
Ingress – It’s time to Move.
I’m sure there are a few of you who’ve been waiting for this a long time, but here it is, Google’s brand new, global, Alternate Reality Game called ‘Ingress’ which places you and your smartphone in the middle of a global mind … Continue reading
Sprint X NBA Re-design – Responsive Design
In early August, Sprint and NBA requested that we revamp their microsite by the time the 2012 NBA Season began. The team that was assigned this task here at Digitas was Lawrence Lee (Creative Director), Marc Pelleman (Copy Writer) and … Continue reading
Twitter Powered TVC #YOUDRIVE for Mercedes
Mercedes-Benz UK has created a social media first by using Twitter to allow viewers to select the ending of the recently launched TVC. Check out this video that shows the promotional trailer for the campaign. The ads, created by Abbott Mead Vickers … Continue reading
Jason Uzarraga 