American teenagers and young adults — a group known to market researchers as “the Millennials” — just aren’t that into Twitter, writes Therese Poletti.
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Category Archives: Current Events
Display Ads Aim for a Banner Year
Can new developments in real-time bidding give search a run for its money?
Banner ads, nearly given up for dead, are showing new life thanks to developments in the display ad business that could close the gap between ad spending on search and display ads.
Despite the plethora of banner inventory, marketers have been earmarking more of their Web budgets to search since it has better return on investment. Research firm eMarketer estimates that U.S. advertisers spent $11 billion on search ads in 2009, compared with less than $5 billion on display ads.
But the rise of automated, real-time exchanges — which collect data used to fine-tune ads based on targeted audiences — are showing returns that rival search, according to some marketers. Continue reading
Your Brand Is On Digital Time
Brands that grasp today’s ”double-click mentality” click with consumers.
While the reviewers pick apart Apple‘s iPad, one unassailable argument remains: We are not just living in digital times, but on digital time.
From getting news to reading the latest best-selling novel, to watching reruns of Gilligan’s Island, most of the content, products, information and entertainment we enjoy is available with a click. Consumers are conditioned to get what they want when they want it. I’m not sure this “double-click mentality” is necessarily a healthy thing, but it’s real, and the reality has huge implications for marketing and media executives. People want things that are immediate and convenient. Woe to marketers–even bricks-and-mortar retailers–that don’t get this. Double-click gratification is a table stake.
The Source Interviews Lewis Williams – The Big Tent – Advertising Age
Hip-hop magazine The Source is celebrating Black History Month, in part, by briefly showcasing different brand ambassadors. To kick things off, they interviewed Lewis Williams of Burrell Communications. It’s not very long, so give it a look. The videos are meant to complement a piece about “African-American and multicultural ad agencies and the pioneers that founded them” in a print piece called Brand Ambassadors.
The Source Interviews Lewis Williams – The Big Tent – Advertising Age.
Top 10 Web Marketing Trends For 2010
Allocating your business’ marketing budget to maximize return on investment and minimize the risks of a low or negative return can become a lot more unpredictable when your investments involve trends and emerging technologies. Investing in trends requires smart timing and consumer analysis.
You would think that marketing trends would be closely aligned with consumer trends, since effective marketing depends on getting your messages to appear where the highest concentration of qualified eyeballs are focused. That isn’t always the case, however, because trend-focused marketers tend to place an inflated value on revolutionary technology and early adoption.
Visa Tries 3-D Display in Grand Central
In an out-of-home first, CBS Outdoor unveiled the first high-definition 3-D projection display in New York’s Grand Central Terminal. And yes, the display, for Visa’s Go World campaign, requires special 3-D glasses, which are distributed on site by brand ambassadors.
The campaign, using Visa’s TV spots as the main creative element, launched Feb. 1 and will run the entire month. Spots are shown daily from 11:30 a.m. to 1:30 p.m. Continue reading
iPad’s Screen Dark to Hulu
In his presentation on Wednesday, Apple CEO Steve Jobs touted the new iPad as an outstanding entertainment device, a place to watch movies and TV shows — even name-checking ABC’s hit Modern Family.
But Jobs failed to mention that perhaps the Web’s most popular means of watching long-form TV shows like Modern Family will not be available on the megahyped device.
Executives at Hulu confirmed to Mediaweek that the increasingly popular repository of long-form, ad-supported video content won’t run on an iPad. That’s because Hulu operates on Flash software, which Apple currently doesn’t support. Continue reading
Bud to Fans: Have Clydesdales Got Game?
After nearly being shut out of the Super Bowl this year, the Budweiser Clydesdales are going to be invited back to the party — if enough Facebook fans vote them in.
Anheuser-Busch vp, marketing Keith Levy this week revealed A-B’s ad lineup for SB XLIV — but it did not include a spot starring the brand’s famous Clydesdales. Continue reading
Pondering the Media Scene in 2015
Unless you happen to be a Magic Eight-Ball or a member of the Dharma Initiative, it’s safe to say that you probably don’t have the capacity or resources to predict the future with any profound degree of accuracy. And yet there’s a fundamental quirk of human psychology that insists on projecting events into a gleaming future tense, a tendency that is exacerbated by our hyperaccelerated media culture. Continue reading
Apple Tablet Is No Magic Bullet
iPad launch raises questions for publishers
The much-hyped iPad was supposed to be one of several new devices that would save print publications (or at least slow their decline), as well as take the online video experience to the next level by offering a platform capable of transforming how people consume Web content.
Domani Studios: FWA Site of the Year 2009
New York City – January 19, 2010 – TheFWA.com (Favorite Website Awards) selected WeChooseTheMoon.org as the winner of their prestigious 2009 Site of the Year award. The website, designed and developed by Domani Studios for The Martin Agency and the John F. Kennedy Presidential Library & Museum, was selected from over 39,999 submissions, 364 Site of the Day winners, and 11 other Site of the Month finalists to take home the industry’s top honor.
FWA’s panel of over 80 international judges – executives from premier design studios across the world – voiced their enthusiasm for the project. Continue reading
The End of an Era: Myspace Implements Facebook Connect
Once upon a time Myspace was the king of social networking and everyone in the land worshipped it for its profile customizability and infamous Top 8 function.
Facebook has long since usurped the throne when it comes to growth and overall number of users, but rather than be bitter it appears Myspace is adopting a familiar adage: If you can’t beat ‘em, join ‘em.
Social Media Minute: Social Media Popularity Rises, IE Declared Unsafe
Social media moves so fast, it’s hard to keep up. Here are the week’s top stories in scan-friendly format:
- ICQ Launches New Client With Real time Features
- Study: Social Networks Not Keeping Students Up At Night
- Majority Of Internet Users Use Social Media
- Internet Explorer Declared Unsafe By Germany, France
Social Media Minute: Social Media Popularity Rises, IE Declared Unsafe.
Audience for Online Video Keeps Climbing
Despite having achieved mainstream status a few years ago, the total audience for online video continues to balloon. And YouTube’s dominance in the category seems boundless, as the site delivered more than 10 times as many video streams as any other site in the U.S. last month.
According to the latest report issued by Nielsen Online, 137.4 million Americans watched Web video in December, a healthy increase of 10.3 percent vs. the same month in 2008. Those viewers streamed over 10.7 billion videos during the month, representing an increase of 11.8 percent vs. the same time period a year earlier.
Quiznos Taps WongDoody
Sandwich chain routinely spends $80-90 mil. in measured media
Quiznos has named independent WongDoody in Seattle as its lead agency.
According to the client, the shop “will build on Quiznos’ creative brand history while also serving to implement the new look, feel and overall brand refresh of The New Quiznos.”
The sandwich chain routinely spends $80-90 million annually in major measured media, per Nielsen. A Quiznos’ rep said WongDoody was tapped following a review. Media buying was not part of the process and that assignment remains at Pohmedia.
Jason Uzarraga 