It’s art if can’t be explained.
It’s fashion if no one asks for an explanation.
It’s design if it doesn’t need explanation
– Wouter Stokkel
American Airlines Continuity Banners 2011-2012
American Airlines requested that we develop a banner concept that could be used as the general banner template throughout 2011 and 2012. This banner concept will have to be flexible enough to be changed from one destination to another to … Continue reading
Quote of the Day
Practice safe design: Use a concept
-Petrula Vrontikis
Playstation: Real-time Projection Mapping Ad
Not sure how I missed this projection mapping execution that was produced last year. The campaign was created to showcase PlayStation’s “Immersive Movie Experience.” This ad was recorded with one take, which definitely didn’t look like a easy task. Does … Continue reading
Supervalu Holiday Banner Ads 2011
At the end of 2011, Supervalu slated us with a final project the “Freshly Made Holiday” campaign. This campaign launched the same time as the general market creative and were created to drive consumers to a brand new recipe microsite … Continue reading
Facebook Microsite Syndrome. 10 Signs you have it today.
Surfing around this morning I found this interesting article: “Facebook Microsite Syndrome. 10 Signs you have it today.” After reading it I said this is exactly the mind-set of some people I know. So as I tribute to them I … Continue reading
Website vs. Micro-site vs. “Facebook Page”
The question was brought up to me several times within the past couple months: “Is micro-sites fading away because Facebook Page Campaigns are the new fad?” I was once again reminded of this topic last night when I was surfing … Continue reading
New WordPress Design – Forever
If you hadn’t already notice, I changed up my blog design to a new one called “Forever,” its by a group of designers called Automattic. Pretty simple design, light and simple, that is what I look for. Has a lot … Continue reading
Quote of the Day
Good design is all about making other designers feel like idiots because that idea wasn’t theirs
– Frank Chimero
Burrell Communications Re-Design: From the Creative Strategist Eyes
In the initial concepting and strategy of this site the idea of “mobility” was key. Though I am a large flash advocate – that is basically how I started my career in this industry – there is much more than … Continue reading
McDonalds McCafé Frappé – Display Ad v.1.0
Its funny to see what clients like and don’t like when going into a presentation. This display ad which I designed and developed was actually what I considered the “safest route,” – it was my clutch player – always good to have that within your back pocket. I’ll upload in a little bit other comps created and presented to the client so I can get your feedback.
Olay “Splash” – Display Ad
The great thing about display ad design and development is that even though statistics shows that interactions are low, branding is key and impressions should not be ignored. Brands need to constantly stay fresh in the minds of their consumers especially during the buying process. I know there have been moments when my mind goes blank when looking for a particular product or brand and I rely on my memory to conjure up imagery to help me remember – memorable display ads can help. This ad is very clean, I assisted in cleaning up this banner and resizing for development.
American Airlines – Stellar Awards 2011 v.1.0
American Airlines came to us with a request to come up with a couple display ad campaigns for the Stellar Awards. Though this concept didn’t move forward, it was still a simple and quick execution that definitely stood out.
Article: The Industry – Thoughts on Flash
Since Steve Jobs posted his “Thoughts on Flash” in April 2010, a lot has been talked about with regards to the future of Flash. With Adobe’s recent announcement that “Our future work with Flash on mobile devices will be focused on enabling Flash developers to package native apps with Adobe AIR for all the major app stores. We will no longer continue to develop Flash Player in the browser to work with new mobile device configurations (chipset, browser, OS version, etc.) following the upcoming release of Flash Player 11.1 for Android and BlackBerry PlayBook.”, I felt there was one voice we still hadn’t heard from, that of the people in the industry who actually have shaped Flash in the last 10+ years and those who will shape the future. Those who make the work.
I contacted 50 of the top FWA award winning agencies and asked them:
“After Adobe’s announcement of no more Flash player dev on mobile browser and the hysteria it is whipping up, I thought it would be a good idea to get some thoughts from the people that actually make the work.”
Here’s what they had to say…
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Catvertising – Hilarious!
Check this video out. I thought it was hilarious. Incorporating cat videos with advertising is ingenious, but so true. Animal humor… who can beat that.
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Jason Uzarraga 