Honest : Volunteer with the Muppets

Muppets Give a Day, Get a Day

The Muppets!?!? Yes, The Muppets! We’re really excited to show off this work from Honest , who was able to lend a hand in this new campaign for Disney and The Muppets. Working with agency, Vanksen and director Michael Sugarman, the team at Honest got the opportunity to build this promotional website for the Disney Give a Day, Get a Disney Day new campaign.

Up to their normal scheming, the Muppets spread the message about volunteering, while they COMPLETELY DESTROY the site! Getting to work on-set with the Muppets, The Honest team came back to pull together the experience, doing all of the animation ( pre and post production ) , flash development and personalization tool to let the muppets speak to you about volunteering.

Martin Gets Personal for Pizza Hut

Debuts new tagline, strategic approach for restaurant chain

Pizza Hut’s first campaign from The Martin Agency centers on customer choice and a $10 promotion available only at “Your Pizza Hut.”

Three commercials breaking this Sunday on the CBS Super Bowl pre-game show feature customers talking about their pizza favorites and the great deals they get with “any pizza, any size, any crust and any topping” for $10. Continue reading

Top 10 Web Marketing Trends For 2010

Allocating your business’ marketing budget to maximize return on investment and minimize the risks of a low or negative return can become a lot more unpredictable when your investments involve trends and emerging technologies. Investing in trends requires smart timing and consumer analysis.
You would think that marketing trends would be closely aligned with consumer trends, since effective marketing depends on getting your messages to appear where the highest concentration of qualified eyeballs are focused. That isn’t always the case, however, because trend-focused marketers tend to place an inflated value on revolutionary technology and early adoption.

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How to Reach Affluent African Americans

By not targeting this key segment, some marketers may be missing out

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Of all the sins marketers commit, few evoke more scorn from peers than that of “leaving money on the table.” If there’s a population willing and able to buy what you’re selling — if you’d only ask, in a reasonably competent way, that it do so — then failure to reach those people is a needless blow to your brand. A forthcoming book, titled Black Is the New Green: Marketing to Affluent African Americans, makes the case that luxury marketers are guilty of missing out on one such lucrative market. Written by Leonard Burnett Jr. (co-CEO and group publisher of Uptown Media Group and Vibe Lifestyle Network) and Andrea Hoffman (CEO of consultancy Diversity Affluence), the book also offers counsel on how to go about reaching “AAAs,” its shorthand term for “affluent African Americans.”

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Visa Tries 3-D Display in Grand Central

adweek/photos/stylus/124427-VisaGoWorld.jpgIn an out-of-home first, CBS Outdoor unveiled the first high-definition 3-D projection display in New York’s Grand Central Terminal. And yes, the display, for Visa’s Go World campaign, requires special 3-D glasses, which are distributed on site by brand ambassadors.

The campaign, using Visa’s TV spots as the main creative element, launched Feb. 1 and will run the entire month. Spots are shown daily from 11:30 a.m. to 1:30 p.m. Continue reading

iPad’s Screen Dark to Hulu

In his presentation on Wednesday, Apple CEO Steve Jobs touted the new iPad as an outstanding entertainment device, a place to watch movies and TV shows — even name-checking ABC’s hit Modern Family.

But Jobs failed to mention that perhaps the Web’s most popular means of watching long-form TV shows like Modern Family will not be available on the megahyped device.

Executives at Hulu confirmed to Mediaweek that the increasingly popular repository of long-form, ad-supported video content won’t run on an iPad. That’s because Hulu operates on Flash software, which Apple currently doesn’t support. Continue reading

Pondering the Media Scene in 2015

Unless you happen to be a Magic Eight-Ball or a member of the Dharma Initiative, it’s safe to say that you probably don’t have the capacity or resources to predict the future with any profound degree of accuracy. And yet there’s a fundamental quirk of human psychology that insists on projecting events into a gleaming future tense, a tendency that is exacerbated by our hyperaccelerated media culture. Continue reading

Apple Tablet Is No Magic Bullet

iPad launch raises questions for publishers

The much-hyped iPad was supposed to be one of several new devices that would save print publications (or at least slow their decline), as well as take the online video experience to the next level by offering a platform capable of transforming how people consume Web content.

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Domani Studios: FWA Site of the Year 2009

New York City – January 19, 2010 – TheFWA.com (Favorite Website Awards) selected WeChooseTheMoon.org as the winner of their prestigious 2009 Site of the Year award. The website, designed and developed by Domani Studios for The Martin Agency and the John F. Kennedy Presidential Library & Museum, was selected from over 39,999 submissions, 364 Site of the Day winners, and 11 other Site of the Month finalists to take home the industry’s top honor.

FWA’s panel of over 80 international judges – executives from premier design studios across the world – voiced their enthusiasm for the project. Continue reading

Hyatt – Flash module for website

Developed a real clean flash slideshow for Hyatt sister hotels. This piece was designed by a partnered Art Director then handed down to be to add elegant flash animation. We wanted to add more zing to this flash piece but found that the simplicity of the triangles were all that was needed for this piece to get the effect.

Alka-Seltzer Banner Ad Campaign

Alka-Seltzer has never done a banner ad campaign before this one. The design was developed by an Art Director and the assets were then handed down to me to develop the actual banner ad. The banner ad was developed in Flash CS3 with a AS3.0 back-end.

The End of an Era: Myspace Implements Facebook Connect

Once upon a time Myspace was the king of social networking and everyone in the land worshipped it for its profile customizability and infamous Top 8 function.

Facebook has long since usurped the throne when it comes to growth and overall number of users, but rather than be bitter it appears Myspace is adopting a familiar adage: If you can’t beat ‘em, join ‘em.

The End of an Era: Myspace Implements Facebook Connect.

Social Media Minute: Social Media Popularity Rises, IE Declared Unsafe

Social media moves so fast, it’s hard to keep up. Here are the week’s top stories in scan-friendly format:

  • ICQ Launches New Client With Real time Features
  • Study: Social Networks Not Keeping Students Up At Night
  • Majority Of Internet Users Use Social Media
  • Internet Explorer Declared Unsafe By Germany, France

Social Media Minute: Social Media Popularity Rises, IE Declared Unsafe.