Give it up to Nike to implement their FuelBand into an interactive video game. Nike of course, is famous for the gamification of running amongst many other sports, and now they’ve released ‘NikeFuel Missions‘ to gamify every day human movement … Continue reading
This is pretty cool. Sort of like the Toyota project where they take natural ambient sounds and create music this one is shaped likes a bottle and can remix at any given time. Just take off the cap to start … Continue reading
This is interesting a one-time only ad – once seen you cannot share, you cannot watch again, you cannot save. What are your thoughts on this?
One of the most infamous creative directions I would hear from clients is the fact that they don’t want their users to scroll – what the H-E-Double Hockey stick – then they have the audacity to go ahead and give … Continue reading
Featured on the homepage of Sprint.com on Christmas Eve was the Sprint X NBA Homepage Pushdown execution I designed. Because of time and resources I had to peel back on the interactivity that one could have on an execution like … Continue reading
This format isn’t exactly new, but you’ve also probably never seen quite a line up like this all in one piece of content… Red Bull Kluge is the next installment of ‘Athlete Machines’ meet domino challenges featuring a host of … Continue reading
Here is a great idea from the students at Miami Ad School, this time for the Salvation Army. Imagine if you could donate your old iPhone Apps that you no longer use, and have their value donated directly back to … Continue reading
I’m sure there are a few of you who’ve been waiting for this a long time, but here it is, Google’s brand new, global, Alternate Reality Game called ‘Ingress’ which places you and your smartphone in the middle of a global mind … Continue reading
In early August, Sprint and NBA requested that we revamp their microsite by the time the 2012 NBA Season began. The team that was assigned this task here at Digitas was Lawrence Lee (Creative Director), Marc Pelleman (Copy Writer) and … Continue reading
Mercedes-Benz UK has created a social media first by using Twitter to allow viewers to select the ending of the recently launched TVC. Check out this video that shows the promotional trailer for the campaign. The ads, created by Abbott Mead Vickers … Continue reading
This is great for all of you using WP as your website host.
No one believes me when I tell them that one of my favorite things to do outside of the office is paintball. So this post is out there to prove that – a year back a couple friends and I … Continue reading
The idea behind this campaign is simple: Chairs, doorbells, bridges, airplanes – these are things that people use to get together and connect. Facebook is also something that over a billion people around the world use to connect with one … Continue reading
I should work in Korea. If you would like to get some great digital ideas to make it out of your sketchbook and into reality it seems that Korea is the place to do it. I had similar ideas that … Continue reading
For the CP3.VI launch, Nike created a live “frozen” moment using a chain of Chris Paul doubles in Venice Beach, CA. What unfolds is a unique traction story of how CP3 cuts through L.A. http://www.nike.com/jumpman23/cp3vi/. Check this vid out – … Continue reading
Jason Uzarraga 