If you can take your mind back 12 months to Cannes 2009 you’ll remember Coke’s Interactive Vending Machine won a Gold Lion, and in 2010 this time it was Unilever with their Streets “Share Happy” ice cream vending machine on show, but this time for the guests at Cannes and not actually in the awards ceremony. Continue reading
Gold Lion: Interactive Coke Vending Machine
This is probably the coolest vending machine you’ve ever seen! The new Coca-Cola Interactive vending machine won a Gold Cannes Lion in 2009 and will be rolled out across the globe over the next 12 months. Coke say they are moving their vending machines from generic product selection to experiential marketing experiences for every consumer.
The new Coca-Cola Interactive vending machine gives you a full touch screen experience with great content while ordering custom coke bottles in full HD. Very very cool. Continue reading
Digital Special Issue: Gaming
Gaming has come of age. Joystick-obsessed guys who once hunkered down in basements for hours and dominated the medium now have guests. Women and kids are latching onto smartphones and other devices to play. Whether families — armed with Wii remote controls-bond bowling the night away or consumers on the go play individual or social networking games, the medium is reaching new audiences and heights. Marketers are tapping into the zeitgeist that people like to play and that their lives are more fun when a little competition is involved. Read Full Article
Eyes on the Prize
Life can at times seem little more than a pastiche of mundane moments, stitched together and mostly forgotten. Many people spice things up by making a game of their daily tasks, whether it’s eating out at a restaurant, taking a shower or walking to the corner store. The combination of digital tracking technology that collects huge amounts of data with social media platforms for broadcasting minutiae has spawned a cottage industry of applications that promise a dizzying array of options for tracking and comparing daily activities. These applications, if widely adopted, could hold the key for marketers looking for new ways to influence consumer behavior.
Will tracking consumer behavior generate sales? more »
Another ‘thumbs down’ for the iPhone 4
Consumer Reports said Monday that — after testing three different iPhone 4s — it cannot recommend buying Apple’s (AAPL 257.82, +0.54, +0.21%) latest gadget. The magazine confirmed there is a reception problem with the antenna, which surrounds the phone, adding that the problem does not exist on earlier iPhone models or on other devices sold for AT&T’s network. See full story here.
Lilly
For Lilly I was asked to design a iPhone application along with how the actual landing page would look within the current site. I was also asked to design how a innovative print ad may look that would play off the entire campaign.
Black Atlas – Trip to Paris Banner Ad Campaign
I concepted and developed these banner ads for American Airlines for their BlackAtlas.com campaign. The banners were done in Flash CS4 using AS3.
Q&A: Mountain Dew’s Brett O’Brien
Social media played a key role in helping Mountain Dew select and tout its newly launched White Out flavor. What’s more, the initiative significantly increased the brand’s presence on high-visibility platforms like Facebook and strengthened its long-term consumer engagement.
Mobile Content Venture Gets in Gear
The joint venture formed by 12 TV groups to develop a new national mobile content service using the digital TV spectrum now has a name and an organization. Called the Mobile Content Venture, the group today named Erik Moreno, svp, corporate development for Fox Networks Group, and Salil Dalvi, svp, mobile platform development for NBC Universal digital distribution, interim co-general managers.
Google to Launch Chrome Web Store
Google said it plans later this year to launch the Chrome Web Store, the online equivalent of Apple’s App Store. Sports Illustrated has signed on as one of Google’s charter partners, and at present is the only publisher involved in the new venture.
10 websites to keep your finger on the online pulse
If you happen to be in a market where you like to be cutting edge – and up to date with trends online as they happen, then you are going to need to find your information from a variety of sources. Chasing the news and being first always has its rewards from a traffic perspective, and as the web is becoming more and more real-time its never been a better time to keep your finger on the pulse.
Putting a Value on Facebook Communities
Putting a specific value on Facebook communities is a matter of some debate. Vitrue is hoping to shed some light on the subject with a new tool that evaluates the earned media worth of brands’ Facebook pages.
If you buy into the social media specialist’s underlying thesis — and even Vitrue concedes it’s not capturing the entire picture — the popular Starbucks Facebook page is worth $20.7 million.
Flash: Brightcove Plans iPad Video Assist
Flash doesn’t work on the iPad, pretty much making online video advertising a non-issue. But leading video technology provider Brightcove says it has a solution.
The company has announced that it will soon begin assisting its partners in delivering video content and advertising using HTML5, the Web site technology format which, as an alternative to Flash, enables video to be viewed on iPhone, iTouch and iPad devices. That’s potentially big news for brands that advertise on the Web via video — particularly given that Apple has already sold 1 million iPads — mostly to a highly desirable, early-adopter consumer base.
Chevy Enlists Goodby as Lead Shop, Rehires C-E for Retail
General Motors hired Joel Ewanick as vice president of U.S. marketing just two weeks ago, but he’s already making a mark.A month after GM consolidated creative duties on its Chevrolet brand at Publicis Groupe’s Publicis, the automaker is undoing that decision by shifting lead duties on the brand to Omnicom Group’s Goodby, Silverstein & Partners — Ewanick’s agency when he led marketing at Hyundai Motors America — and rehiring longtime Chevy shop Campbell-Ewald to handle retail and sponsorship ads, according to sources. It was not immediately clear if creative duties on Chevy trucks also would return to C-E, a unit of Interpublic Group.
via Chevy Enlists Goodby as Lead Shop, Rehires C-E for Retail.
RadioShack Picks Mindshare
RadioShack has selected WPP Group’s Mindshare to handle its media planning and buying after a review, according to sources.When it launched the search in January, the client listed its full-year ad expenses for 2008 at $215 million. Annual spending for media placements going forward is estimated at about $150 million, per sources.
Jason Uzarraga 